Business Strategy Report Essay Example | Topics and Well Written Essays - 2000 words

Business Strategy Report - Essay Example They use trade rules and regulations that have been set for each country by the European Union. Branches of each of the business units are spread across these countries. However, they do not share business premises or any other resources. Each business unit operates on its own, but they operate under the same company name In this paper, we shall be reporting to thunder software. As stated, thunder software deals with developing, creating new, and existing software’s for mobile phones and computers. The business unit is spread across the European geographical market. This places the business unit in a very competitive industry and market. Most of the new and better software come from this market. The industry in this specific market has many developers that release open source software’s. This software’s do not require the user to purchase them so that they can be able to use them. This has raised competitiveness in the industry because the open source software’s can be used for the same function as a normal software’s. In order to compete with such a software the company needs to develop better and more user-friendly software’s. New and latest methods for developing software bring the most important chance to improve a company’s reputation (Mark & Eric & Linda 2013, p. 1). Putting this fact into context, competition is bound to be high in the software industry. There is a lot of revenue that is collected from the software business. Every company that prides itself in making it in the software business bites in from the cake of revenue. However, it is not easy for a company to make it in the software industry The European geographical market presents a challenge in terms of competition in the software market. More companies are capable of creating top notch software’s. Thunder software relies on its growth strategies so that they can be able to stay afloat amidst the competition. The company invests in the latest